Fabio Medeiros
Opinion
28 February 2023
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The WARC Awards for MENA Strategy celebrate the smartest thinking in the region. In this deep dive behind the gold-winning campaign for Castrol, Fabio Medeiros, Head of Strategy MENA at VMLY&R explains how a human-centred solution delivered both societal impact for mechanics and business impact for the brand.
About Fabio Medeiros
Fabio Medeiros is Head of Strategy, MENA, at VMLY&R.